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Act II Timeline

  • In 1978 Golden Valley Microwave Foods started with a bold idea - to make products exclusively for use in microwave ovens. At the time, however, very few households had microwaves.
  • By 1980, with only single serve frozen entrees sold in vending machines, sales had grown to $1,000,000.
  • ACT I Microwave Popcorn was introduced in 1981. A frozen product sold by vending machine operators in refrigerated vending machines, ACT I became a big hit on college campuses and beyond.
  • By mid-1981, ACT I commanded a 70% share of the vending popcorn market.
  • In 1984, Golden Valley developed a revolutionary new microwave popcorn bag, which allowed virtually all kernels in the bag to pop in all microwave ovens. The new bag, combined with hydrogenated soybean oil, created a shelf-stable, non-refrigerated product dubbed ACT II.
  • ACT II was introduced to an accepting public in October 1984, and the market for microwave popcorn increased dramatically.
  • The good news spread quickly and ACT II annual sales grew exponentially, from $10 million in 1984 to $23 million in 1985 and $48 million by 1986.
  • Expansion of plants, employees and equipment required increasing amounts of capital; in 1986 the company went public.
  • In one year, the stock price quadrupled. By 1990, sales exceeded $170 million.
  • In 1991, Golden Valley was acquired by ConAgra Foods, Inc., one of the largest and most successful food companies in the world.
  • By 1999, ConAgra Foods, Inc., had produced over 1 billion bags of popcorn annually, making Golden Valley the largest manufacturer of microwave popcorn in the world.
In the 1920s, popcorn was briefly banned from movie theaters because it was considered too noisy.
 
 
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