Preheat oven to 375°F. Spray 9-inch pie plate with cooking spray.
Prepare popcorn according to package directions. Remove all unpopped kernels. Finely crush popcorn. Combine popcorn, brown sugar, Fleischmann’s, juice concentrate and cinnamon in medium bowl.
Roll thawed dough into 12x8-inch rectangle. Sprinkle surface with popcorn mixture, leaving 1-inch border on all sides uncovered. Roll dough in jelly roll fashion beginning with 12-inch side. Cut roll into 12 one-inch slices. Place slices in prepared pie plate.
Bake 20 to 25 minutes or until golden brown. Let rolls cool 10 minutes. Place serving plate over rolls; flipping plate over to empty rolls sticky side up. Serve immediately. Store leftovers in airtight container.
